PPC Management

“A properly structured pay per click campaign consists of a well researched keyword analysis that emphasizes on converting search terms.”

It is estimated that by 2014 over $300 Billion will be spent on online advertising.  Google, with a market cap of $200 Billion or more per year continues to dominate that market.  It is also well known that 95% of Google’s revenue is derived from pay per click advertising.  This means that, more and more businesses rely on pay per click marketing in order to generate leads and/or sales.  Is your business or organization capable of adapting to the ever changing rules that effect the performance of any pay per click advertising campaign?  If you answered “no” you are not alone. Many companies and individuals struggle with creating and implementing a proper campaign and wind up paying considerably higher pay per click costs and experience reduced conversion rates.  These types of mistakes can cost your business thousands, if not tens of thousands of dollars in lost revenue and unnecessary costs.  Let the PPC management experts at Link In Marketing optimize your PPC campaign for increased conversion rates as well as decreased costs per click.  

A properly structured pay per click campaign consists of a well researched keyword analysis that emphasizes on converting search terms.  The pay per click campaign management professionals at Link In Marketing start with proper keyword research followed by well written sales ads tailored to each individual keyword.  We then continue to optimize your campaign by using A & B comparison ads in order to increase your ad’s click through rate.  Well written properly targeted pay per click ad campaigns cost less and convert better.  Improperly set up ppc campaigns can end up costing excessively and reduce your overall bottom line.  

In order to further maximize your advertising dollar our pay per click  management experts will also implement conversion analysis through the use of Google Analytics.  The proper set up of Google Analytics allows us to see what keywords are converting the best for your campaign.  In addition we are also able to measure other metrics such as time of sales, geographic information, etc.  Without this proper data, you are unable to determine what keywords you should spend the most on as well as what time or even what region is bringing you the most sales.  

Link In Marketing is an Adwords Certified Company and employs individuals who are certified Google Adwords Professionals.

Our PPC management professionals are also knowledgeable and capable of implementing your ppc advertising campaign on other networks such Yahoo and Bing.  We only create converting ads that are in accordance with Google, Bing & Yahoo quality guidelines.  Do not chance your hard earned advertising dollars on poorly created pay per click campaign.  Our PPC experts will choose keywords that convert, emphasizing your advertising dollars where it counts the most.  LinkIn Marketing pay per click management will increase your sales and/or leads while minimizing your PPC budget.