Keyword Research

“At LinkIn Marketing we know how important it is to focus your online advertising efforts on keyword and keyword phrases that are going to deliver results.”

LinkIn Marketing realizes that every SEO or pay per click campaign is dependent on a variety of factors coming together and functioning as one.  The lack of proper keyword research can actually doom any search engine advertising campaign.  All properly structured SEO campaigns are based on keywords that best fit your particular needs.  LinkIn Marketing has a professional keyword research team who will thoroughly study your business niche and determine keywords that are going to bring the most return on investment possible.  

LinkIn Marketing is also Google Adwords Certified and employs a variety of Google Adwords certified individuals.  We utilize the Google keyword research tool as well as other proprietary methods to analyze the best converting keywords.  We will sort through our lists and filter un related terms that you might not want to focus any SEO or PPC efforts.  These negative keywords may or many not include terms such as “free”, or “used”.  LinkIn Marketing will make a proper analysis and act according to what is best for you and your business

LinkIn Marketing always keeps up in the latest search trends as well.  It is a known fact that keywords with more than 3 terms are more likely to convert into sales.  These types of keywords are known as long-tailed keywords.  Search engine users who use only one or two search term  parameters are likely searching solely for information.  For example, a Google visitor who types into the search bar “digital camera” does not really know what he or she is looking for.  In this case, the user is simply indicating interest a wide variety of digital cameras.  However, a person who is searching for a “Minolta D5100 digital slr camera with 18-55mm vr lens” is indicating that he or she is looking for something specific and more than likely ready to purchase.  Search users who enter short tailed keywords more than likely not completely through the different buying stages.  The user with a specific need has narrowed down their focus and is more than likely a customer ready to make a purchase.  

At LinkIn Marketing we know how important it is to focus your online advertising efforts on keyword and keyword phrases that are going to deliver results.  We will consult with you or your staff and properly help determine the right kinds of keywords that are going to get visitors to take action on your website.  Online business and brick and mortar businesses who utilize the web to generate leads and sales must realize the importance of correct keyword research.  We will work to find the best keywords for your market when you select LinkIn Marketing as your SEO provider.  Call now or fill out the email form and discover how the keyword research professionals at LinkIn Marketing can transform your website into a sales and marketing machine.